Dickinson has engaged a national creative partner to work with us as we redesign both our Web site and our integrated admissions marketing campaign.
Representatives of the Web Advisory Committee helped to select 160over90 as the creative agency who will help us update our Web site look and navigation.
The Office of Admissions has also selected 160over90 to refresh the admissions campaign. We are excited about the brand strategy and creative work that 160over90 will develop for the college.
In the coming months, we will work collaboratively with 160over90 to refresh our narrative and reimagine the ways in which we present Dickinson to our various and diverse audiences. This process will rely on input from representatives of the campus community.
160over90 visited campus in late January 2013 for a targeted discovery phase that allowed them to learn about Dickinson and to understand the college's mission, strengths, opportunities and challenges. As part of the process, our creative partners conducted interviews with key stakeholders, held an open session for community feedback, and experienced our campus to gain valuable insight into Dickinson, its history, and to begin the process of uncovering stories that help to capture the college's narrative.
Visit the 160over90 Web site to view more examples of their work.